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Market & Expansion

Expansion means more than entering a new market. We help you identify attractive markets, assess opportunities and risks, and successfully execute your expansion, from initial analysis through to establishing local operations.

Organisation Advisory overview

Market & Potential Analysis

Expansion starts with the right market decisions

Every expansion starts with the question of which markets genuinely fit your strategy. We analyse market potential, competition and the regulatory framework, and create a well-founded basis for deciding on your next growth step.

  1. Corporate strategy Your goals and strategic priorities are the starting point

  2. Market potential We assess size, growth, trends and future potential

  3. Competition We analyse competitors, market structure and competitive intensity

  4. Framework conditions We review regulatory, legal, political and economic conditions

  5. Business case We develop and validate business cases and investment scenarios

  6. Target market recommendation We prioritise the most attractive markets and give a clear recommendation

Positioning Strategy

From market analysis to clear positioning

A successful expansion starts with clear positioning. Together we develop or sharpen your brand promise and define how your company should be perceived in the target market.

In doing so we connect brand strategy with the business model and your go-to-market approach, so that sales, communication and market presence all pursue the same goal.

  1. Target group

    Relevant target groups clearly defined

  2. Differentiation

    A clear distinction from the competition

  3. Brand promise

    A convincing value proposition

  4. Positioning

    Unambiguous and credible positioning

  5. Delivery in the market

    A shared direction for working the market

Go-to-Market

From positioning to a workable market entry

Together we develop a realistic, workable market entry plan. In doing so we define not only the right sales approach but also the organisational conditions for sustainable growth.

  • Market entry strategy
  • Sales and partner models
  • Prioritisation of markets and target groups
  • Resource and budget planning
  • Roadmap for implementation

  1. Strategy

    We choose the best entry strategy and define what success looks like

  2. Target groups

    We identify and prioritise the relevant target groups

  3. Channels and partners

    We define the right sales channels and strategic partners

  4. Resources and budget

    We plan the resources and budget you need realistically

  5. Market entry

    We start the market entry with an implementation plan and measurable goals

Location & Resource Planning

A successful market entry needs the right people, roles and structures

Together we plan what organisation is needed on the ground and how central and local units work together best.

  • Building local organisational structures
  • Roles and responsibilities
  • Resource planning
  • Location and team planning
  • Interfaces between headquarters and the target market

Headquarter

Strategy, governance and standards

Local organisation

Country Manager or Managing Director

  • Sales

    Market development & customer relationships

  • Operations

    Delivery, service & local processes

  • Finance

    Controlling, reporting & local administration

Local teams & resources

Talent, capabilities and infrastructure in the target market

Customers

Lasting value and growth

Local Implementation Support

We support you on-site

We accompany the implementation locally and make sure strategies also work in day-to-day business. Whether as a sparring partner or as temporary project management – we support where extra experience or capacity is needed.

  1. Project steering & implementation

    Steering the implementation and coordinating all relevant stakeholders

  2. Local build-up

    Introducing roles, processes and leadership structures in the target market

  3. Change & enablement

    Supporting local teams, communication and securing acceptance

  4. Handover

    Knowledge transfer and a step-by-step handover of responsibility to local teams

The value of well-founded support for your expansion

  • Fewer misplaced investments

    Precise up-front validation of the local business case reduces your investment risk.

  • Shorter time to market

    Clear structures and local delivery capability shorten the path to going operational.

  • Bridging cultures

    Organisation, governance and responsibilities are matched to the target market from the start.

  • Scalable market entry blueprints

    The organisation and market entry models developed can be transferred efficiently to further markets.

Let’s talk

Adrian von Moos

Organisation Advisory

Adrian von Moos

Founding Partner & Managing Director

Book an appointment
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